MAIS CAFE MAIS BRASIL and "CAFE E ALEGRIA NUMA XICARDA"

Gerchman, Reubens (Brazilian, 1942-2008). "MAIS CAFE MAIS BRASIL" and "CAFE E ALEGRIA NUMA XICARDA." (MORE COFFEE; MORE BRAZIL and COFFEE AND JOY IN A CUP). Collages of colored papers mounted to heavy cardboard, 1969. Each identified and signed and dated by Gerchman on the verso. Each 44 x 30 inches. Both in very good condition, except for tack holes and wear at the corners. Very strong graphic designs promoting Brazil's most famous product. Reubens Gerchman, Brazilian, 1942-2008, was a painter and sculptor associated with Pop Art. Collage was a medium in which he worked, but his themes usually related to isolation and alienation. This suggests that these coffee pieces may have been a commerical project, possibly intended to be produced as posters.